Delivering butterfly-inspired digital fashion

Pioneers in sustainability, Collina Strada and Heartdub have come together to create digital fashion garments for the metaverse.

Following Collina Strada’s fantastical Spring/Summer 2023 collection GOT MILKWEED, the New York-based brand has re-created five looks from the show in 2D. Originally presented as a part of the brand’s physical line, the garments take inspiration from the ethereal butterfly, driven by the show’s location, the Brooklyn Greenway, a cemetery transformed into a monarch butterfly preserve. The virtual reproductions are the result of the brand’s partnership with Heartdub, a multinational AI company that has established a future-leading hyper-realistic digital materials center, committed to reimagining fashion “through digital fabrics and high-precision physical engines.”

Fanciful abstract prints adorn statement-making asymmetrical dresses alongside high-neck jumpsuit with exaggerated cuffs. Elsewhere, open sweetheart necklines make colorful tartan evening gowns slightly demure. while sheer tulle is married with a bright yellow bodice. The star of the show is a voluminous spaghetti-strapped organzadress covered with a rose-hued floral pattern.

Take a look at Collina Strada and Heartdub’s digital creations above, available exclusively on Heartdub’s website.


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