Collina Strada

PIONEERS IN SUSTAINABILITY, 
COLLINA STRADA 
AND HEARTDUB 
HAVE COME TOGETHER TO CREATE DIGITAL FASHION GARMENTS FOR THE METAVERSE

Heartdub partnered with Collina Strada to launch exclusive digital looks for Collina Strada Spring/Summer 2023 collection. Heartdub created five exclusive garments with Collina Strada and transferred them into digital twins, presented in a real-time simulated visualizer.

This collaboration aims to give participants an immersive experience of design concepts and to further sustainable fashion development through digitization. Take a look at Collina Strada and Heartdub’s digital creations, available exclusively on Heartdub One.

DELIVERING BUTTERFLY-INSPIRED DIGITAL FASHION

Following Collina Strada’s fantastical Spring/Summer 2023 collection GOT MILKWEED?, the New York-based brand has re-created five looks from the show in 2D. Originally presented as a part of the brand’s physical line, the garments take inspiration from the ethereal butterfly, driven by the show’s location, the Brooklyn Greenway, a cemetery transformed into a monarch butterfly preserve. The virtual reproductions are the result of the brand’s partnership with Heartdub, a multinational AI company that has established a future-leading hyper-realistic digital materials center, committed to reimagining fashion “through digital fabrics and high-precision physical engines.”

Fanciful abstract prints adorn statement-making asymmetrical dresses alongside high-neck jumpsuit with exaggerated cuffs. Elsewhere, open sweetheart necklines make colorful tartan evening gowns slightly demure. while sheer tulle is married with a bright yellow bodice. The star of the show is a voluminous spaghetti-strapped organzadress covered with a rose-hued floral pattern.